McDonald's

McDonald’s –

This advert is used to promote brand awareness and it is in a simple style. At first you do not realise what this advertisement is about which will get people listening carefully trying to guess who it is for, but then ten seconds in, the name McDonald’s is mentioned which is instantly recognized by most people of various ages, and also the different ways of saying the names are mentioned, for example “Mc D’s”.

This advertisement uses multiple voices which you imagine to have very different backgrounds and puts them all together to form one big (if slightly jumbled) story relating to the brand about their breakfasts. They then list a variety of breakfast products that they provide and ways that you can purchase them. This advert suggests that by going to McDonalds all these people have been brought together – it’s selling more than just the food, it’s trying to sell you a lifestyle also.

Right at the end of the advert they remember to get in some important information that they only serve that menu up until 10:30am so as to avoid confusion with the listeners and customers.

I would say that this advertisement follows all the regulatory guidelines. There is nothing in it that could potentially upset you or be offensive in anyway. Everything that they say is correct and they aren’t trying to sell you untruths.
At the end of the ad you hear the familiar McDonalds whistled tune which again promotes the brand and the tune is memorable and simple to stick in people’s minds.